![]() ![]() In 2021, shortly after being named Co-CEOs of Tao Group Hospitality, the two orchestrated the acquisition of the Hakkasan Group adding brands like Omnia, Yauatcha, Ling Ling, Wet Republic, Herringbone, and others to their portfolio creating a global hospitality powerhouse. Strauss and Tepperberg retained a substantial stake in the organization and stayed on to operate the company day-to-day. In February 2017, Strauss and his partners announced a first-of-its-kind deal to sell a majority stake in Tao Group to The Madison Square Garden Company. With the record success of Tao Group, Strauss and Tepperberg were honored by Harvard Business School in March 2009 with a published case study about the dynamic duo’s myriad of businesses entitled “Marquee – The Business of Nightlife.” Tao Group expanded its reach over the years in Vegas and New York and opened additional venues in Chicago, Los Angeles, Sydney, and Singapore including indelible nightclubs, restaurants, and hotels. ![]() Coming off the launch of these two successful venues - Strauss, Tepperberg, Packer, and Wolf officially formed Tao Group in 2009. Along with TAO co-founders Marc Packer and Rich Wolf, the foursome opened TAO at the Venetian Las Vegas shortly followed by Lavo Las Vegas. The duo opened Marquee nightclub in New York City in 2003, which rapidly became the epicenter of the worldwide nightlife scene. After finding early success in the marketing and events industry, the young partners sold their marketing company to focus on their hospitality business. I highly recommend booking a party through Birthday Bottle Service and I will heed my own advice and use them again.In 1997, entrepreneurs Strauss and Noah Tepperberg started a full-service marketing, special events, public relations, and consumer promotions company that grew a roster of Fortune 500 clients including Coca-Cola, LVMH, and Playstation. ![]() My table was waiting for me when we got there and I really did get 2 bottles of booze for the price of one bottle of booze (+ $50 tip for the free bottle) My husband got to celebrate and spoil all his friends and we looked like ballers, so it was a win-win-win. They set up my party at the Gansevoort and reconfirmed the day of. I emailed them and quickly got a response from Abe & Cristina. Nothing in NYC is free, ESPECIALLY alcohol. Thanks to to my mastery of the google machine I typed in "NYC birthday" and Birthday Bottle Service popped right up! I clicked on their website and was immediately awestruck- FREE BOTTLES- what?!? This can't be true. We don't go to many clubs these days so I didn't know where we should go and I really didn't want to pay for 10 other people to get drunk. I expected him to say he wanted to go for a nice dinner but instead he busted out "I wanna get a table somewhere and pay for all my friends to drink." Well shit! (only kidding!) I made the mistake of asking my husband what he wanted to do for his birthday. I'm excited to try different venues with the help of their amazing party planning!! I will definitely contact Christina and Abe again for another event. 4 bottles came out right away and our waitress was great and helpful when we requested different mixers. In fact they moved a party, cleaned up the tables, so they could accommodate us all with 2 adjoining tables within minutes. Luckily we did not need to use it! We arrived in the VIP line and was seated right away. Christina and Abe confirmed our party the day of and even provided us with a Customer Service number - God forbid anything went wrong the night of the party. Both had the buy 1 + get 1 free bottle special. As the guest list grew, we asked Christina for 2 tables next to each other at the Gansevoort. I was able to choose my venue from an extensive list. I contacted them and Christina responded within minutes. I simply Googled "birthdays in NYC" and Birthday Bottle Service came right up. Birthday Bottle Service was a success! I wanted to plan a special birthday celebration for my boyfriend. ![]()
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